Strebinger, Andreas. 2001. Extending Dual-Process Models: The Cascades Model. In: Gröppel-Klein, Andrea, Esch, Franz-Rudolf (Hrsg.): European Advances in Consumer Research.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Extending Dual-Process Models: The Cascades Model |
| Year | 2001 |
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- Brand equity
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- Strebinger, Andreas (Former researcher)
- Organization
- Advertising and Market Research (Former organization)