Quotation Strebinger, Andreas. 2001. Extending Dual-Process Models: The Cascades Model. In: Gröppel-Klein, Andrea, Esch, Franz-Rudolf (Hrsg.): European Advances in Consumer Research.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Extending Dual-Process Models: The Cascades Model
Year 2001

Associations

Projects
Brand equity
People
Strebinger, Andreas (Former researcher)
Organization
Advertising and Market Research (Former organization)
Google Scholar: Search