Quotation Zins, Andreas. 2001. Two means to the same end: hierarchical value maps in tourism - comparing the association pattern technique with direct importance ratings. In: Mazanec, J. A., Crouch, G. I., Ritchie, J. R. B., Woodside, A. G. (eds.): Consumer psychology of tourism, hospitality and leisure. Volume 2, 123-151, New York: CABI Publishing


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Two means to the same end: hierarchical value maps in tourism - comparing the association pattern technique with direct importance ratings
Year 2001

Associations

Projects
Conjoint effects and bundling strategies as instruments for value engineering
People
Zins, Andreas (Former researcher)
Organization
Tourism and Leisure Studies (Former organization)
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