Quotation Götze, Elisabeth, Schlegelmilch, Bodo B.. 2000. Impact of Television Advertising on Purchase Requests of Pre-School Children. An Empirical Analysis. Proceedings of the 29th European Marketing Academy Conference, Rotterdam, (CD-ROM format)


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Impact of Television Advertising on Purchase Requests of Pre-School Children. An Empirical Analysis
Year 2000

Associations

People
Schlegelmilch, Bodo B. (Details)
Götze, Elisabeth (Details)
Organization
Advertisitng and Market Research (Former organization)
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