Quotation Mazanec, J. A., Strasser, H.. 2000. A Nonparametric Approach to Perception-Based Market Segmentation: Foundations. Wien/New York: Springer-Verlag


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book (monograph)
Language English
Title A Nonparametric Approach to Perception-Based Market Segmentation: Foundations
Year 2000

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People
Strasser, Helmut (Details)
Mazanec, Josef (Details)
Organization
Mathematical Methods in Statistics (Former organization)
Tourism and Leisure Studies (Former organization)
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