Quotation Strebinger, Andreas, Hoffmann, Sabine, Otter, Thomas, Schweiger, Günter. 2000. Verbal Versus Pictorial Stimuli in Coinjoint Analysis: The Moderating Effect of Involvement and Hemisphericity. In: Gundlach, Gregory T., Murphy, Patrick E. (eds.): Enhancing Knowledge Development in Marketing, 2000 AMA Educators Proceedings, Vol. 11, 182-188, Chicago: American Marketing Association


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Verbal Versus Pictorial Stimuli in Coinjoint Analysis: The Moderating Effect of Involvement and Hemisphericity
Year 2000

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People
Schweiger, Günter (Details)
Otter, Thomas (Former researcher)
Strebinger, Andreas (Former researcher)
Organization
Advertising and Market Research (Former organization)
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