Strebinger, Andreas, Hoffmann, Sabine, Otter, Thomas, Schweiger, Günter. 2000. Verbal Versus Pictorial Stimuli in Coinjoint Analysis: The Moderating Effect of Involvement and Hemisphericity. In: Gundlach, Gregory T., Murphy, Patrick E. (eds.): Enhancing Knowledge Development in Marketing, 2000 AMA Educators Proceedings, Vol. 11, 182-188, Chicago: American Marketing Association
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Verbal Versus Pictorial Stimuli in Coinjoint Analysis: The Moderating Effect of Involvement and Hemisphericity |
| Year | 2000 |
Associations
- People
- Schweiger, Günter (Details)
- Otter, Thomas (Former researcher)
- Strebinger, Andreas (Former researcher)
- Organization
- Advertising and Market Research (Former organization)