Quotation Schnedlitz, Peter. 1995. Das Kommunikationsdilemma in der Sonderangebotspolitik des Handels. Werbeforschung und Praxis, 1


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Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Das Kommunikationsdilemma in der Sonderangebotspolitik des Handels
Year 1995
Reviewed? Y

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Schnedlitz, Peter (Details)
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