Quotation Olbrecht, Richard, Franke, Nikolaus, Keinz, Peter. 2022. Increasing consumer review usefulness: The role of reader-reviewer similarity. Open and User Innovation Conference, Zürich, Schweiz, 20.06.-21.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Increasing consumer review usefulness: The role of reader-reviewer similarity
Event Open and User Innovation Conference
Year 2022
Date 20.06.-21.06.
Country Switzerland
Location Zürich

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People
Olbrecht, Richard (Details)
Franke, Nikolaus (Details)
Keinz, Peter (Details)
Organization
Institute for Entrepreneurship and Innovation IN (Details)
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