Quotation Clegg, Melanie. 2020. Unveiling the Mind of the Machine: How Algorithm Types Affect Consumers’ Technology Adoption. Swiss Academy of Marketing Science (SAMS) Conference 2020, Luzern, Schweiz, 16.10.-18.10.


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Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Unveiling the Mind of the Machine: How Algorithm Types Affect Consumers’ Technology Adoption
Event Swiss Academy of Marketing Science (SAMS) Conference 2020
Year 2020
Date 16.10.-18.10
Country Switzerland
Location Luzern

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Clegg, Melanie (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
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