Clegg, Melanie. 2020. Unveiling the Mind of the Machine: How Algorithm Types Affect Consumers’ Technology Adoption. Swiss Academy of Marketing Science (SAMS) Conference 2020, Luzern, Schweiz, 16.10.-18.10.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Unveiling the Mind of the Machine: How Algorithm Types Affect Consumers’ Technology Adoption |
| Event | Swiss Academy of Marketing Science (SAMS) Conference 2020 |
| Year | 2020 |
| Date | 16.10.-18.10 |
| Country | Switzerland |
| Location | Luzern |
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- People
- Clegg, Melanie (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)