Clegg, Melanie. 2021. Should You Really Be Creative on Social Media? An Empirical Investigation of User-Generated Content from TikTok. Swiss Academy of Marketing Science (SAMS) Conference 2020, Luzern, Schweiz, 15.10.-17.10.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Should You Really Be Creative on Social Media? An Empirical Investigation of User-Generated Content from TikTok |
| Event | Swiss Academy of Marketing Science (SAMS) Conference 2020 |
| Year | 2021 |
| Date | 15.10.-17.10 |
| Country | Switzerland |
| Location | Luzern |
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- People
- Clegg, Melanie (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)