Quotation Clegg, Melanie. 2021. Should You Really Be Creative on Social Media? An Empirical Investigation of User-Generated Content from TikTok. Swiss Academy of Marketing Science (SAMS) Conference 2020, Luzern, Schweiz, 15.10.-17.10.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Should You Really Be Creative on Social Media? An Empirical Investigation of User-Generated Content from TikTok
Event Swiss Academy of Marketing Science (SAMS) Conference 2020
Year 2021
Date 15.10.-17.10
Country Switzerland
Location Luzern

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Clegg, Melanie (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
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