Quotation Hofer-Bonfim, Bernadette. 2022. Analyzing the “country-of-origin” effect in the communication on corporate Diversity & Inclusion (D&I). 15h GEM&L International Conference on The multiple facets of language in international organizations: New directions for research, Passau, Deutschland, 19.05-21-05.


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Abstract

With this project, I want to contribute to a better understanding of corporate Diversity & Inclusion (D&I) discourses across countries and languages. My aim is to compare the development of D&I discourses by analyzing multimodal non-financial disclosure published in Brazilian Portuguese, Italian and English between 2013 and 2021. The study employs a corpus-based discourse analytical approach building on corpus linguistics and (visual) content analysis to compare multimodal D&I discourses by listed banks in Brazil, Italy, and the United States. Results will provide further indications regarding the so-called “country-of-origin effect” in the communication of corporate D&I. They may further inform corporate communication professionals to guarantee strategic, responsible, socially committed, and impact-oriented communication of D&I across corporations. Keywords: diversity and inclusion, multimodal corporate communication, non-financial disclosure, Brazilian Portuguese, Italian, English, corpus-based discourse analysis

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Analyzing the “country-of-origin” effect in the communication on corporate Diversity & Inclusion (D&I)
Event 15h GEM&L International Conference on The multiple facets of language in international organizations: New directions for research
Year 2022
Date 19.05-21-05
Country Germany
Location Passau

Associations

People
Hofer-Bonfim, Bernadette (Details)
Organization
Institute for Romance Languages IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5917 Communication science (Details)
5930 Cultural anthropology (Details)
6604 Applied linguistics (Details)
6611 Linguistics (Details)
6615 Romance studies (Details)
6623 Sociolinguistics (Details)
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