Grzadziel, Alicja, Abou Nabout, Nadia, Stange, Martin, Funk, Burkhardt. 2022. Adverse Effects of TV Advertising on Online Shopping Behavior. 44th INFORMS Marketing Science Conference, virtual, Vereinigte Staaten/USA, 16.06.-18.06.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Adverse Effects of TV Advertising on Online Shopping Behavior |
| Event | 44th INFORMS Marketing Science Conference |
| Year | 2022 |
| Date | 16.06.-18.06. |
| Country | United States/USA |
| Location | virtual |
Associations
- People
- Grzadziel, Alicja (Details)
- Abou Nabout, Nadia (Details)
- External
- Funk, Burkhardt (Leuphana University Lüneburg, Germany)
- Stange, Martin (AboutYou, Germany)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)