Quotation Grzadziel, Alicja, Abou Nabout, Nadia, Stange, Martin, Funk, Burkhardt. 2022. Adverse Effects of TV Advertising on Online Shopping Behavior. 51st Conference of the European Marketing Academy (EMAC), Budapest, Ungarn, 24.05.-27.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Adverse Effects of TV Advertising on Online Shopping Behavior
Event 51st Conference of the European Marketing Academy (EMAC)
Year 2022
Date 24.05.-27.05.
Country Hungary
Location Budapest

Associations

People
Grzadziel, Alicja (Details)
Abou Nabout, Nadia (Details)
External
Funk, Burkhardt (Leuphana University Lüneburg, Germany)
Stange, Martin (AboutYou, Germany)
Organization
Institute for Interactive Marketing and Social Media IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
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