Quotation Dündar, Ugurcan, Abou Nabout, Nadia, Skiera, Bernd. 2022. Pacing in Real-Time Bidding for Online Display Advertising. 44th INFORMS Marketing Science Conference, virtual, Vereinigte Staaten/USA, 16.06.-18.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Pacing in Real-Time Bidding for Online Display Advertising
Event 44th INFORMS Marketing Science Conference
Year 2022
Date 16.06.-18.06.
Country United States/USA
Location virtual

Associations

People
Dündar, Ugurcan (Details)
Abou Nabout, Nadia (Details)
External
Skiera, Bernd (Goethe University Frankfurt, Germany)
Organization
Institute for Interactive Marketing and Social Media IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
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