Dündar, Ugurcan, Abou Nabout, Nadia, Skiera, Bernd. 2022. Pacing in Real-Time Bidding for Online Display Advertising. 44th INFORMS Marketing Science Conference, virtual, Vereinigte Staaten/USA, 16.06.-18.06.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Pacing in Real-Time Bidding for Online Display Advertising |
| Event | 44th INFORMS Marketing Science Conference |
| Year | 2022 |
| Date | 16.06.-18.06. |
| Country | United States/USA |
| Location | virtual |
Associations
- People
- Dündar, Ugurcan (Details)
- Abou Nabout, Nadia (Details)
- External
- Skiera, Bernd (Goethe University Frankfurt, Germany)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)