Quotation Dündar, Ugurcan, Abou Nabout, Nadia, Skiera, Bernd. 2022. Pacing in Real-Time Bidding for Online Display Advertising. 51st Conference of the European Marketing Academy (EMAC), Budapest, Ungarn, 24.05.-27.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Pacing in Real-Time Bidding for Online Display Advertising
Event 51st Conference of the European Marketing Academy (EMAC)
Year 2022
Date 24.05.-27.05.
Country Hungary
Location Budapest

Associations

People
Dündar, Ugurcan (Details)
Abou Nabout, Nadia (Details)
External
Skiera, Bernd (Goethe University Frankfurt, Germany)
Organization
Institute for Interactive Marketing and Social Media IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
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