Starjournal Quotation Ada, Sila, Abou Nabout, Nadia, McDonnell Feit, Elea. 2022. Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change. Journal of Marketing Research (JMR).


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Marketing Research (JMR)
Citation Index SSCI
WU Journalrating 2009 A+
Starjournal Y
Language English
Title Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change
Year 2022
Reviewed? Y
URL https://journals.sagepub.com/doi/10.1177/00222437211070219
DOI 10.1177/00222437211070219
Open Access Y
Open Access Link https://journals.sagepub.com/doi/10.1177/00222437211070219

Associations

People
Ada, Sila (Former researcher)
Abou Nabout, Nadia (Details)
External
McDonnell Feit, Elea (Drexel University, United States/USA)
Organization
Institute for Interactive Marketing and Social Media IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
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