Ada, Sila, Abou Nabout, Nadia, McDonnell Feit, Elea. 2022. Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change. Journal of Marketing Research (JMR).
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Marketing Research (JMR) |
| Citation Index | SSCI |
| WU Journalrating 2009 | A+ |
| Starjournal | Y |
| Language | English |
| Title | Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change |
| Year | 2022 |
| Reviewed? | Y |
| URL | https://journals.sagepub.com/doi/10.1177/00222437211070219 |
| DOI | 10.1177/00222437211070219 |
| Open Access | Y |
| Open Access Link | https://journals.sagepub.com/doi/10.1177/00222437211070219 |
Associations
- People
- Ada, Sila (Details)
- Abou Nabout, Nadia (Details)
- External
- McDonnell Feit, Elea (Drexel University, United States/USA)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)