Quotation Kopf, Susanne. 2022. Corporate censorship online: Vagueness and discursive imprecision in YouTube’s advertiser-friendly content guidelines. New Media & Society (NMS).


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Abstract

This article deals with YouTube’s advertiser-friendly content guidelines – the content rules dedicated to defining what YouTube deems advertiser (un)friendly and that YouTube creators seeking to monetise their content through advertising have to follow. Specifically, this study addresses the textual composition of YouTube’s regulations with a focus on occurrences of vagueness. Regarding methods of data analysis, I take a corpus-assisted discourse analytical approach to YouTube’s texts on advertiser-friendliness. That is, I take a wide-angle view on all concordance lines of ‘content’ and identify occurrences of different forms of vagueness. Findings suggest that at least 26% of the lines of ‘content’ detailing YouTube’s ad-friendly content guidelines exhibit at least one of eight forms of vagueness. Consequently, content creators – left unsure about the monetisability of particular content – may choose not to push any boundaries but to produce noncontroversial content, which, in turn, may impede content plurality on YouTube.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal New Media & Society (NMS)
Citation Index SSCI
WU-Journal-Rating new INF-A
Language English
Title Corporate censorship online: Vagueness and discursive imprecision in YouTube’s advertiser-friendly content guidelines
Year 2022
Reviewed? Y
URL https://journals.sagepub.com/doi/full/10.1177/14614448221077354
DOI http://doi.org/10.1177/14614448221077354
Open Access Y
Open Access Link https://journals.sagepub.com/doi/full/10.1177/14614448221077354

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People
Kopf, Susanne (Details)
Organization
Institute for English Business Communication (Mautner) (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5917 Communication science (Details)
6903 Humanities (interdisciplinary) (Details)
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