Buber, Renate. 2000. Model Building on Internal Marketing. An Exploratory Study by GABEK. In: O'Cass, Aron (ed.): Visionary Marketing for the 21st Century: Facing the Challenge. Proceedings of ANZMAC 2000, Australian & New Zealand Marketing Academy Conference, Nov. 28-Dec. 1, 2000, 143-147 (CD-Rom ISBN 0 86857 978 5)
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Model Building on Internal Marketing. An Exploratory Study by GABEK |
| Year | 2000 |
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- Buber, Renate (Details)
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- Retailing (Former organization)