Quotation Bauer, C., Scharl, A.. 2000. Leveraging Online Information to Build Customer Relationships. In: Hershey, O. Lee (ed.): Internet Marketing Research: Theory and Practice, 17-32, London: Idea Group Publishing


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Leveraging Online Information to Build Customer Relationships
Year 2000
Reviewed? Y

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People
Scharl, Arno (Former researcher)
Organization
Information Technology in Business (Former organization)
Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)
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