Bauer, C., Scharl, A.. 2000. Leveraging Online Information to Build Customer Relationships. In: Hershey, O. Lee (ed.): Internet Marketing Research: Theory and Practice, 17-32, London: Idea Group Publishing
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Leveraging Online Information to Build Customer Relationships |
| Year | 2000 |
| Reviewed? | Y |
Associations
- People
- Scharl, Arno (Former researcher)
- Organization
- Information Technology in Business
(Former organization)
- Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)