Quotation MacInnes, Sarah, Grün, Bettina, Dolnicar, Sara. 2022. Habit Drives Sustainable Tourist Behaviour. Annals of Tourism Research. 92 (10332), 1-10.




Most practical interventions the tourism industry deploys to make tourists behave in more environmentally sustainable ways when they are at their premises or destination – such as the request to reuse towels to protect the environment – rely on attention and cognitive processing. We propose that focusing instead on habit, as the key construct, will be more effective in achieving behavioural change. This study discusses the – largely neglected – role of habit in our understanding of tourist behaviour and provides initial empirical proof of concept of the explanatory power of habit. Findings suggest that entirely new types of behavioural interventions should be developed, which aim at breaking bad vacation habits through disrupting automaticity, such as reducing plate size to prevent overfilling of plates at the buffets, and re-establishing good habits people enact at home, such as by asking people to treat the hotel the same way they do their own home.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Annals of Tourism Research
Citation Index SSCI
WU-Journal-Rating new WH-A
Language English
Title Habit Drives Sustainable Tourist Behaviour
Volume 92
Number 10332
Year 2022
Page from 1
Page to 10
Reviewed? Y
DOI https://doi.org/10.1016/j.annals.2021.103329
Open Access Y
Open Access Link https://doi.org/10.1016/j.annals.2021.103329


Pro-Environmental Behavior in Tourism
Grün, Bettina (Details)
Dolnicar, Sara (Former researcher)
MacInnes, Sarah (The University of Queensland, Australia)
Institute for Statistics and Mathematics IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5312 Tourism research (Details)
5701 Applied statistics (Details)
5912 Social sciences (interdisciplinary) (Details)
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