Quotation Schuh, Arnold. 2021. Investment attractiveness of Central and Eastern Europe for Western multinational firms in the post-Covid-19 era. In: Covid-19 and International Business - Change of Era, Hrsg. Marin A. Marinov and Svetla T. Marinova, 339-348. New York: Routledge.


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Abstract

The aim of this paper is to discuss the effects of the pandemic on the economies of CEE and on their attractiveness for Western investors. The study starts with a comparison of the characteristics of the 2009 financial crisis with the Covid-19 pandemic, outlines the main economic effects and discusses the impact on selected challenges that foreign multinational companies faced in 2019. A recent economic boom, a shrinking labor pool and rising labor costs, deteriorating institutions, antagonistic attitudes of local governments towards foreign investors, and the entry of new competitors, particularly Chinese ones, have shaped the business environment in the last years. Along these lines, the possible developments are outlined that foreign direct investors will face in the coming years in CEE.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Investment attractiveness of Central and Eastern Europe for Western multinational firms in the post-Covid-19 era
Title of whole publication Covid-19 and International Business - Change of Era
Editor Marin A. Marinov and Svetla T. Marinova
Page from 339
Page to 348
Location New York
Publisher Routledge
Year 2021
Reviewed? Y
ISBN 978-0-367-62324-1
Open Access N

Associations

People
Schuh, Arnold (Details)
Organization
Competence Center for Emerging Markets and CEE WE (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5307 Business and management economics (Details)
5320 Marketing (Details)
5333 Business management (Details)
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