Quotation Hall, Margeret. 2018. A Mixed-Methods Approach to Ethical Data Extraction in Social Media Studies. SAGE Research Methods Cases Part 2. None. https://methods.sagepub.com/case/mixed-methods-approach-ethical-data-extraction-in-social-media-studies




Across social media platforms users (sub)consciously represent themselves in a way that is appropriate for their intended audience. This has unknown impacts on studies with unobtrusive designs based on digital (social) platforms, and studies of contemporary social phenomena in online settings. A lack of appropriate methods to identify, control for, and mitigate the effects of self-representation, the propensity to express socially responding characteristics or self-censorship in digital settings, hinders the ability of researchers to confidently interpret and generalize their findings. This article discusses a methodological approach to fill this research gap. A case study of paid Amazon Mechanical Turk respondents (n = 509) is presented where respondents completed psychometric surveys and provided fully anonymized access to their Facebook timelines. This case study concentrates on data collection and anonymization processes, and discusses issues in data harvested over the Internet.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication eBook/chapter in eBook
Language English
Title A Mixed-Methods Approach to Ethical Data Extraction in Social Media Studies
Title of whole publication SAGE Research Methods Cases Part 2
Year 2018
URL https://methods.sagepub.com/case/mixed-methods-approach-ethical-data-extraction-in-social-media-studies


Hall, Margeret (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
1127 Information science (Details)
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