Quotation Schneider, Hanna, Neumayr, Michaela. 2021. How Nonprofits Make Sense of Corporate Volunteering: Explaining Different Forms of Nonprofit-Business Collaboration. Nonprofit and Voluntary Sector Quarterly.




Corporate volunteering (CV) is an increasingly common type of nonprofit-business collaboration and can take various forms, and its benefits for the business partner are well studied. The benefits for the nonprofit partner, however, are less evident and often questioned. This study investigates why nonprofits engage in and how they make sense of CV collaborations, building on the concepts of sensemaking and cognitive frames. Drawing on interviews with staff in nonprofit organizations, we reveal that decisions about CV collaborations usually go beyond the resources acquired through CV itself. We identify three different CV frames and show how they lead to different types of partnerships, hereby challenging the assumption that more integrative partnerships are superior to philanthropic ones. Our results show that depending on the frame used, different perceptions of the distribution of power between the nonprofit and the business partner exist, addressing the crucial role of how nonprofit organizations position themselves in such partnerships.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Nonprofit and Voluntary Sector Quarterly
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new INF-A, MAN-A, STRAT-B, VW-C, WH-B
Language English
Title How Nonprofits Make Sense of Corporate Volunteering: Explaining Different Forms of Nonprofit-Business Collaboration
Year 2021
Reviewed? Y
URL https://journals.sagepub.com/doi/10.1177/08997640211057410
DOI https://doi.org/10.1177/08997640211057410
Open Access Y
Open Access Link https://journals.sagepub.com/doi/10.1177/08997640211057410


Neumayr, Michaela (Details)
Schneider, Hanna (WU, Austria)
Institute for Nonprofit Management IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5363 Non-profit-sector research (NPO, NPI) (Details)
5911 Social policy (Details)
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