Quotation Soliman, Meikel, Willems, Jurgen, Loschelder, David D. 2021. (Un-)Ethical Consumer Behavior and Dehumanization – When Wealthy Consumers are Perceived as Less Human. Association for Consumer Research Conference, Online, United States/USA, 28.10-30.10.


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Abstract

This article examines morality judgements when (non-)wealthy consumers behave (un-) ethically. Three studies show that individuals morally judge and dehumanize wealthy (vs. non-wealthy) consumers more. While prosocial jobs (vs. non-prosocial jobs) buffer this moral judgment and dehumanization of wealthy consumers, we find no differences for self-achieved wealth (vs. given wealth).

Tags

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  • Ethics
  • Consumer Behavior
  • Ethical
  • Wealthy Consumers
  • Dehumanization
  • Ethical behavior

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title (Un-)Ethical Consumer Behavior and Dehumanization – When Wealthy Consumers are Perceived as Less Human
Event Association for Consumer Research Conference
Year 2021
Date 28.10-30.10
Country United States/USA
Location Online
URL https://www.acrwebsite.org/web/acr-conference/welcome-new

Associations

People
Willems, Jurgen (Details)
External
Loschelder, David D. (Leuphana University Lüneburg, Germany)
Soliman, Meikel (Leuphana University Lüneburg, Germany)
Organization
Institute for Public Management and Governance IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5000 Social Sciences (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5511 Social psychology (Details)
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