Quotation Rroshi, Daniela, Weichselbaumer, Michael. 2021. Umbrella branding effects: Empirical evidence from product tests. The 48th Annual Conference of the European Association for Research in Industrial Economics (EARIE), Bergen (online), Norwegen, 27.08-28.08.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Umbrella branding effects: Empirical evidence from product tests
Event The 48th Annual Conference of the European Association for Research in Industrial Economics (EARIE)
Year 2021
Date 27.08-28.08
Country Norway
Location Bergen (online)
URL https://www.nhh.no/en/calendar/conferences/2021/earie-2021/

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People
Rroshi, Daniela (Details)
Weichselbaumer, Michael (Details)
Organization
Department of Economics (Weiss) (Details)
Department of Economics (PhD) (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5323 Econometrics (Details)
5370 Industrial economics (Details)
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