Quotation Pizzedaz, Barbara. 2021. The BNC choir: Modulating brand tone of voice for bad news communications. (Association for Business Communication) ABC Regional Conference: Europe, Africa and Middle East, Vienna, Österreich, 26.-28.08.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The BNC choir: Modulating brand tone of voice for bad news communications
Event (Association for Business Communication) ABC Regional Conference: Europe, Africa and Middle East
Year 2021
Date 26.-28.08.
Country Austria
Location Vienna

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Pizzedaz, Barbara (Details)
Organization
Institute for Romance Languages IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
6611 Linguistics (Details)
6631 Translation and interpreting studies (Details)
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