Quotation Perez Canizares, Pilar. 2021. “Corporate Sustainability” or “Corporate Social Responsibility”? A Comparative Study of Spanish and Latin American Companies’ Websites. Business and Professional Communication Quarterly.


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Abstract

This study aims to compare how leading companies in Spain and in Spanish-speaking Latin America communicate corporate social responsibility or sustainability on their web pages. For this purpose, the pages of 68 companies were examined to establish the accessibility of such topics and to trace how their prominence and wording had evolved over time. The results show a trend toward greater uniformity in both Spain and Latin America, with corporate social responsibility/sustainability discourse gaining in prominence and “responsibility”-related terms being gradually replaced by those related to “sustainability.” Various cases hint that changes in terminology may be unrelated to any clear distinction between both terms.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Business and Professional Communication Quarterly
Language English
Title “Corporate Sustainability” or “Corporate Social Responsibility”? A Comparative Study of Spanish and Latin American Companies’ Websites
Year 2021
Reviewed? Y
DOI https://doi.org/10.1177/23294906211023799
Open Access Y
Open Access Link https://journals.sagepub.com/doi/10.1177/23294906211023799

Associations

People
Perez Canizares, Pilar (Details)
Organization
Institute for Romance Languages IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
6604 Applied linguistics (Details)
6611 Linguistics (Details)
6615 Romance studies (Details)
6624 Language instruction research (Details)
6625 Technical language studies (Details)
6904 Communication science (Details)
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