Quotation Molina-Castillo, Francisco-Jose, Penz, Elfriede, Stöttinger, Barbara. 2021. Towards a general model explaining physical and digital counterfeits. Marketing Intelligence and Planning. 00 (00)


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Marketing Intelligence and Planning
Citation Index SSCI
Language English
Title Towards a general model explaining physical and digital counterfeits
Volume 00
Number 00
Year 2021
Reviewed? Y
URL https://doi.org/10.1108/MIP-12-2020-0529
DOI http://dx.doi.org/10.1108/MIP-12-2020-0529
Open Access N

Associations

People
Molina-Castillo, Francisco-Jose (Former researcher)
Penz, Elfriede (Details)
Stöttinger, Barbara (Details)
Organization
Institute for International Marketing Management IN (Details)
Competence Center for Empirical Research Methods WE (Details)
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