Quotation Pollock, Neil, DAdderio, Luciana, Kornberger, Martin. 2021. Ranking Strategy: How Organizations Respond to The New Competitive Battlefields. In: Worlds of Rankings, Hrsg. Leopold Ringel, Wendy Espeland, Michael Sauder, Tobias Werron, 221-244. Bingley: Emerald Publishing.




The thesis that rankings do more than just make visible an organisation's position viz-a-viz a competitor, but stimulate new competitive rivalries, has provoked much interest. Yet, to date, we lack an understanding of how such competitive rivalries unfold at the level of organisational strategy. Put simply, if competition is played out in rankings, how does this change the way organisations strategise? We answer this question through an ethnographic study of how information technology organisations engage with rankings. The strategic responses we observed included 'leapfrogging a rival', 'de-positioning a competitor', 'owning a market', and 'encouraging a break-out', which together are theorised as 'ranking strategy'. This novel conceptualisation extends understanding of the organisational response to rankings by showing how common reactions like gaming are only the tip of the iceberg of a broader array of strategic responses. Our study also throws light on the different ways a ranking can pattern competitive rivalries, including creating more episodic forms of rivalry.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
WU Journalrating 2009 A
WU-Journal-Rating new STRAT-B, WH-B
Language English
Title Ranking Strategy: How Organizations Respond to The New Competitive Battlefields
Title of whole publication Worlds of Rankings
Editor Leopold Ringel, Wendy Espeland, Michael Sauder, Tobias Werron
Page from 221
Page to 244
Location Bingley
Publisher Emerald Publishing
Year 2021
Reviewed? Y
URL http://dx.doi.org/10.1108/S0733-558X20210000074036
ISBN 9781801171069
Open Access N


Kornberger, Martin (Details)
DAdderio, Luciana (University of Edinburgh, United Kingdom)
Pollock, Neil (University of Edinburgh, United Kingdom)
Research Institute for Urban Management and Governance FI (Details)
Institute for Organization Studies IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5324 Organizational research (Details)
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