The IDtown project: User interaction with a toolkit


Type Research Project

Funding Bodies
  • Oesterreichische Nationalbank (Jubiläumsfonds)

Duration Oct. 1, 2004 - Oct. 1, 2007

http://www.e-and-i.org
  • Entrepreneurship AE (Former organization)

Tags

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  • Franke, Nikolaus (Details) Project Head
 

Abstract (German)

Only recently, new communication and information technologies have added dramatic new capabilities for rapid and inexpensive customer input at all stages of the product development process. One of the most promising developments is the concept of toolkits for user innovation and design. 'Toolkits for user innovation' assists users in designing a producible custom product for themselves that precisely meets their needs. In this research project, we analyze user interaction with an existing toolkit. Results will enhance our understanding of this important interface and let us draw practical conclusions, too.


Abstract (English)

Only recently, new communication and information technologies have added dramatic new capabilities for rapid and inexpensive customer input at all stages of the product development process. One of the most promising developments is the concept of toolkits for user innovation and design. 'Toolkits for user innovation' assists users in designing a producible custom product for themselves that precisely meets their needs. In this research project, we analyze user interaction with an existing toolkit. Results will enhance our understanding of this important interface and let us draw practical conclusions, too.

Partners

  • University of Munich - Germany

Publications

Paper presented at an academic conference or symposium

2007 Franke, Nikolaus, Steger, Christoph. 2007. Mass Marketing, Segmentation, or Individualization? An Empirical Analysis of Customer Value of Stadard, Segment-Specific and Individualized Products. 14th International Product Development Management Conference, Porto, Portugal, 10.06.-12.06.. (Details)
2004 Franke, Nikolaus, Piller, Frank. 2004. Toolkits for user innovation and design. An exploration of user interaction and value creation in the watch market. Academy of Management (AoM) Conference 2004, St. Louis (USA), 8/2004 (Details)

Classification

  • 5301 Distributive trades (Details)
  • 5307 Business and management economics (Details)

Expertise

  • Innovation
  • Toolkits for user innovation
  • Individualization
  • user innovation