Packaging

Type Research Project

Duration Jan. 1, 2016 - Dec. 31, 2021

  • Institute for Marketing and Consumer Research IN (Details)
  • Competence Center for Sustainability Transformation and Responsibility WE (Details)
  • Competence Center for Experimental Research WE (Details)

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  • Kamleitner, Bernadette (Details)
  • Marckhgott, Eva (Details) Project Head

Publications

Journal article

2021 Marckhgott, Eva, Kamleitner, Bernadette. 2021. A Manager’s Toolbox for Consumer-Centric Food Packaging. Marketing Review St. Gallen. 38 (3), 888-897. (Details)
2019 Marckhgott, Eva, Kamleitner, Bernadette. 2019. Matte Matters: When Matte Packaging Increases Perceptions of Food Naturalness. Marketing Letters. 30 (2), 167-178. open access (Details)

Contribution to conference proceedings

2018 Marckhgott, Eva, Kamleitner, Bernadette. 2018. Matte Packaging and its Effect on Perceived Naturalness of a Product. In EACR 2018 Proceedings Volume 11, Hrsg. Maggie Geuens at al. 79-80. Gent: None. (Details)

Paper presented at an academic conference or symposium

2019 Marckhgott, Eva, Kamleitner, Bernadette, Estes, Zachary. 2019. Transparent Packaging and its Effect on Psychological Ownership and Preference. European Marketing Academy Conference (EMAC) Doctoral Colloquium, Hamburg, Deutschland, 27.05.-28.05. (Details)
2018 Marckhgott, Eva, Kamleitner, Bernadette. 2018. Matte Packaging and its Effect on Perceived Naturalness of a Product. European Association for Consumer Research Conference (EACR), Gent, Belgien, 21.06-23.06. (Details)

Poster presented at an academic conference or symposium

2020 Marckhgott, Eva, Kamleitner, Bernadette, Estes, Zachary. 2020. The Effect of Transparent Packaging on Psychological Ownership and Preference. Association for Consumer Research Conference (ACR), Online, Frankreich, 01.10.-04.10. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette, Estes, Zachary. 2020. Transparent Packaging and its Effect on Psychological Ownership and Preference. Society for Consumer Psychology Conference (SCP), Huntington Beach, United States/USA, 05.03.-07.03. (Details)
2018 Marckhgott, Eva, Kamleitner, Bernadette. 2018. The Effect of Matte Packaging on the Perceived Naturalness of a Product. Society for Consumer Psychology Conference (SCP), Dallas, Vereinigte Staaten/USA, 15.02.-17.02. (Details)
2016 Marckhgott, Eva, Kamleitner, Bernadette. 2016. Matte Is the New Green: The Influence of Matte Packaging on the Perceived Greenness of Products. Association for Consumer Research Conference (ACR), Berlin, Deutschland, 27.10.-29.10. (Details)

Unpublished lecture

2018 Marckhgott, Eva. 2018. Dress to Impress - Multidimensionale Dynamiken der Verpackungswahrnehmung. Packaging Innovation Day, Oberwaltersdorf, 15.03.18 (Details)
2017 Kamleitner, Bernadette, Marckhgott, Eva. 2017. Kleider machen Leute. Verpackungen machen Produkte: Multidimensionale Dynamiken der Verpackungswahrnehmung. REGAL Fach-Forum Verpackung | Logistik | Entsorgung, Wien, 14.11.17 (Details)
  Kamleitner, Bernadette, Marckhgott, Eva, Prock, Viktoria, Leitgeb, Daniela. 2017. Dress to Impress: Der Einfluss von Verpackungsattributen auf die Produktwahrnehmung von KonsumentInnen. MAV Generalversammlung, Wien, 02.10.17 (Details)