Packaging

Type Research Project

Duration Jan. 1, 2016 - Dec. 31, 2021

• Institute for Marketing and Consumer Research IN (Details)
• Competence Center for Sustainability Transformation and Responsibility WE (Details)
• Competence Center for Experimental Research WE (Details)

• People

• Publications

• Kamleitner, Bernadette (Details)
• Marckhgott, Eva (Former researcher) Project Head

Publications

•  Scroll TOC

• Journal article (2)
• Contribution to conference proceedings (1)
• Paper presented at an academic conference or symposium (2)
• Poster presented at an academic conference or symposium (4)
• Unpublished lecture (3)

Journal article

2021	Marckhgott, Eva, Kamleitner, Bernadette. 2021. A Manager’s Toolbox for Consumer-Centric Food Packaging. Marketing Review St. Gallen. 38 (3), 888-897.	(Details)
2019	Marckhgott, Eva, Kamleitner, Bernadette. 2019. Matte Matters: When Matte Packaging Increases Perceptions of Food Naturalness. Marketing Letters. 30 (2), 167-178.	(Details)

Contribution to conference proceedings

2018

Marckhgott, Eva, Kamleitner, Bernadette. 2018. Matte Packaging and its Effect on Perceived Naturalness of a Product. In EACR 2018 Proceedings Volume 11, Hrsg. Maggie Geuens at al. 79-80. Gent: None.

(Details)

Paper presented at an academic conference or symposium

2019	Marckhgott, Eva, Kamleitner, Bernadette, Estes, Zachary. 2019. Transparent Packaging and its Effect on Psychological Ownership and Preference. European Marketing Academy Conference (EMAC) Doctoral Colloquium, Hamburg, Deutschland, 27.05.-28.05.	(Details)
2018	Marckhgott, Eva, Kamleitner, Bernadette. 2018. Matte Packaging and its Effect on Perceived Naturalness of a Product. European Association for Consumer Research Conference (EACR), Gent, Belgien, 21.06-23.06.	(Details)

Poster presented at an academic conference or symposium

2020	Marckhgott, Eva, Kamleitner, Bernadette, Estes, Zachary. 2020. The Effect of Transparent Packaging on Psychological Ownership and Preference. Association for Consumer Research Conference (ACR), Online, Frankreich, 01.10.-04.10.	(Details)
	Marckhgott, Eva, Kamleitner, Bernadette, Estes, Zachary. 2020. Transparent Packaging and its Effect on Psychological Ownership and Preference. Society for Consumer Psychology Conference (SCP), Huntington Beach, United States/USA, 05.03.-07.03.	(Details)
2018	Marckhgott, Eva, Kamleitner, Bernadette. 2018. The Effect of Matte Packaging on the Perceived Naturalness of a Product. Society for Consumer Psychology Conference (SCP), Dallas, Vereinigte Staaten/USA, 15.02.-17.02.	(Details)
2016	Marckhgott, Eva, Kamleitner, Bernadette. 2016. Matte Is the New Green: The Influence of Matte Packaging on the Perceived Greenness of Products. Association for Consumer Research Conference (ACR), Berlin, Deutschland, 27.10.-29.10.	(Details)

Unpublished lecture

2018	Marckhgott, Eva. 2018. Dress to Impress - Multidimensionale Dynamiken der Verpackungswahrnehmung. Packaging Innovation Day, Oberwaltersdorf, 15.03.18	(Details)
2017	Kamleitner, Bernadette, Marckhgott, Eva. 2017. Kleider machen Leute. Verpackungen machen Produkte: Multidimensionale Dynamiken der Verpackungswahrnehmung. REGAL Fach-Forum Verpackung | Logistik | Entsorgung, Wien, 14.11.17	(Details)
	Kamleitner, Bernadette, Marckhgott, Eva, Prock, Viktoria, Leitgeb, Daniela. 2017. Dress to Impress: Der Einfluss von Verpackungsattributen auf die Produktwahrnehmung von KonsumentInnen. MAV Generalversammlung, Wien, 02.10.17	(Details)