Collaborative Consumption: Power, Trust, and Cooperation


Type Research Project

Funding Bodies
  • Austrian Science Fund

Duration May 1, 2017 - April 30, 2020

https://www.wu.ac.at/collaborative-consumption/
  • International Marketing Management IN (Details)
  • Competence Center for Empirical Research Methods WE (Details)

Tags

Press 'enter' for creating the tag
 

Abstract (English)

The current project aims to explain cooperative behavior in collaborative consumption. With collaborative consumption, consumers no longer own a good, but temporarily have access to this good (e.g., using car sharing or engaging in community gardens). Collaborative consumption can be presented as a real-life social dilemma in which individual interests contradict the community¿s interests. The new business models of collaborative consumption comprises new challenges for the market place, as businesses are blamed of not offering a standardized level of service and price and of lacking safeguards for customers. We differentiate three core collaborative consumption business models: (a) business-to-consumer models, (b) peer-to-peer exchange via one responsible individual, and (c) selfregulating communities without a distinct authority. We assume and have evidence that the different models are characterized by different kinds of power (coercive power and legitimate power) to prevent uncooperative behaviour by consumers and by different kinds of trust (implicit and reason-based trust) in providers as well as other users of the collaborative good. We use a multi-method approach investigating investigating (1) what kind of power and trust consumers perceive in collaborative consumption business models; (2) how the introduction of power affects trust, cooperation, and consumers¿ decision to engage in collaborative consumption actions; and (3) the impact of power in a real-life environment of collaborative consumption. This comprehensive research project will provide deeper insights for researchers as well as for needed recommendations for legislators.

Partners

  • University of Amsterdam - Netherlands
  • University of Cologne - Germany

Publications

Journal article

2018 Penz, Elfriede, Hartl, Barbara, Hofmann, Eva. 2018. Editorial: Collectively Building a Sustainable Sharing Economy Based on Trust and Regulation. Sustainability. 10 3754 open access (Details)
  Sabitzer, Thomas, Hartl, Barbara, Marth, Sarah, Hofmann, Eva, Penz, Elfriede. 2018. Preventing Conflicts in Sharing Communities as a Means of Promoting Sustainability. Sustainability. 10 (8), 1-24. open access (Details)
  Hartl, Barbara, Hofmann, Eva, Penz, Elfriede. 2018. Regulation in the Sharing Economy: A Social Science Approach. MR-Int - Medien & Recht International. 15 (2), 49-51. (Details)
2017 Penz, Elfriede, Hofmann, Eva, Hartl, Barbara. 2017. Fostering Sustainable Travel Behavior: Role of Sustainability Labels and Goal-Directed Behavior Regarding Touristic Services. Sustainability 9 (6), 1056 open access (Details)

Paper presented at an academic conference or symposium

2019 Marth, Sarah, Hartl, Barbara, Hofmann, Eva, Sabitzer, Thomas, Penz, Elfriede. 2019. Freed books - The usage of public bookcases. Conference of the International Association for Research in Economic Psychology (IAREP/SABE), Dublin, Irland, 01.09-04.09. (Details)
  Marth, Sarah, Hartl, Barbara, Hofmann, Eva, Sabitzer, Thomas, Penz, Elfriede. 2019. Sharing „Intrigue and Love“- Public bookcases in Vienna. 6th International Workshop on the Sharing Economy, Utrecht, Niederlande, 27.06 - 29.06. (Details)
  Sabitzer, Thomas, Hartl, Barbara, Marth, Sarah, Hofmann, Eva, Penz, Elfriede. 2019. Social regulation as a measure to prevent conflicts in community gardens. 6th International Workshop on the Sharing Economy, Utrecht, Niederlande, 27.06-29.06. (Details)
  Sabitzer, Thomas, Hofmann, Eva, Hartl, Barbara, Marth, Sarah, Penz, Elfriede, Hölzl, Erik. 2019. The social dilemma of sharing and the role of regulation. 18th International Conference on Social Dilemmas, Sedona, Vereinigte Staaten/USA, 03.06.-07.06. (Details)
  Sabitzer, Thomas, Hartl, Barbara, Marth, Sarah, Hofmann, Eva, Penz, Elfriede. 2019. Uncooperative Sharing - Dealing with conflicts in community gardens. Conference of the International Association for Research in Economic Psychology (IAREP/SABE), Dublin, Irland, 01.09.-04.09. (Details)
2018 Marth, Sarah, Hartl, Barbara, Penz, Elfriede. 2018. Peer-to-peer platforms in the sharing economy - The role of trust mechanisms and regulation. 5th International Workshop on the Sharing Economy, Mannheim, Deutschland, 28.06-29.06. (Details)
  Sabitzer, Thomas, Hartl, Barbara, Hofmann, Eva, Penz, Elfriede. 2018. Sustainability as a reason to enter the sharing economy, or just a nice bonus? 5th International Workshop on the Sharing Economy, Mannheim, Deutschland, 28.06.-29.06. (Details)

Unpublished lecture

2018 Marth, Sarah. 2018. Teilen-Borgen-Tauschen. Kinderuni Wien, WU, 12.07.18 (Details)