Collaborative Consumption: Power, Trust, and Cooperation


Type Research Project

Funding Bodies
  • Austrian Science Fund

Duration May 1, 2017 - April 30, 2020

https://www.wu.ac.at/collaborative-consumption/
  • International Marketing Management IN (Details)
  • Competence Center for Empirical Research Methods WE (Details)

Tags

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  • Hartl, Barbara (Details)
  • Hofmann, Eva (Details) Project Head
  • Marth, Sarah (Former researcher)
  • Penz, Elfriede (Details)
  • Sabitzer, Thomas (Former researcher)
 

Abstract (English)

The current project aims to explain cooperative behavior in collaborative consumption. With collaborative consumption, consumers no longer own a good, but temporarily have access to this good (e.g., using car sharing or engaging in community gardens). Collaborative consumption can be presented as a real-life social dilemma in which individual interests contradict the community¿s interests. The new business models of collaborative consumption comprises new challenges for the market place, as businesses are blamed of not offering a standardized level of service and price and of lacking safeguards for customers. We differentiate three core collaborative consumption business models: (a) business-to-consumer models, (b) peer-to-peer exchange via one responsible individual, and (c) selfregulating communities without a distinct authority. We assume and have evidence that the different models are characterized by different kinds of power (coercive power and legitimate power) to prevent uncooperative behaviour by consumers and by different kinds of trust (implicit and reason-based trust) in providers as well as other users of the collaborative good. We use a multi-method approach investigating investigating (1) what kind of power and trust consumers perceive in collaborative consumption business models; (2) how the introduction of power affects trust, cooperation, and consumers¿ decision to engage in collaborative consumption actions; and (3) the impact of power in a real-life environment of collaborative consumption. This comprehensive research project will provide deeper insights for researchers as well as for needed recommendations for legislators.

Partners

  • University of Amsterdam - Netherlands
  • University of Cologne - Germany

Publications

Journal article

2020 Hartl, Barbara, Kamleitner, Bernadette, Holub, Sandra. 2020. Take me on a ride: The role of environmentalist identity for carpooling. Psychology & Marketing. 37 663-676. open access (Details)
  Marth, Sarah, Sabitzer, Thomas, Hofmann, Eva, Hartl, Barbara, Penz, Elfriede. 2020. The Influence of Regulation on Trust and Risk Preference in Sharing Communities. Frontiers in Psychology. 11 1-13. open access (Details)
2018 Penz, Elfriede, Hartl, Barbara, Hofmann, Eva. 2018. Editorial: Collectively Building a Sustainable Sharing Economy Based on Trust and Regulation. Sustainability. 10 3754 open access (Details)
  Sabitzer, Thomas, Hartl, Barbara, Marth, Sarah, Hofmann, Eva, Penz, Elfriede. 2018. Preventing Conflicts in Sharing Communities as a Means of Promoting Sustainability. Sustainability. 10 (8), 1-24. open access (Details)
  Hartl, Barbara, Hofmann, Eva, Penz, Elfriede. 2018. Regulation in the Sharing Economy: A Social Science Approach. MR-Int - Medien & Recht International. 15 (2), 49-51. (Details)
  Hartl, Barbara, Sabitzer, Thomas, Hofmann, Eva, Penz, Elfriede. 2018. “Sustainability is a nice bonus” the role of sustainability in carsharing from a consumer perspective. Journal of Cleaner Production. 202 88-100. open access (Details)
2017 Penz, Elfriede, Hofmann, Eva, Hartl, Barbara. 2017. Fostering Sustainable Travel Behavior: Role of Sustainability Labels and Goal-Directed Behavior Regarding Touristic Services. Sustainability. 9 (6), 1056 open access (Details)

Chapter in edited volume

2019 Hofmann, Eva, Hartl, Barbara, Sabitzer, Thomas, Marth, Sarah, Penz, Elfriede, Hoelzl, Erik. 2019. Regulating consumers’ contributions and usage of a shared good: An experimental approach. In: Perspectives on the Sharing Economy, Hrsg. Wruk, Dominika, Oberg, Achim, Maurer, Indre, 48-55. Newcastle upon Tyne: Cambridge Scholars Publishing. (Details)
  Hartl, Barbara, Penz, Elfriede, Schüßler, Elke, Hofmann, Eva. 2019. Shared mobility business models: Trust building in the sharing economy. In: Perspectives on the Sharing Economy, Hrsg. Wruk, Dominika, Oberg, Achim, Maurer, Indre, 82-89. Newcastle upon Tyne: Cambridge Scholars Publishing. (Details)
  Hartl, Barbara, Hofmann, Eva. 2019. Sharing Economy. In: A research agenda for economic psychology, Hrsg. K. Gangl & E. Kirchler, 154-169. Celtenham: Edward Elgar Publishing. (Details)

Paper presented at an academic conference or symposium

2020 Penz, Elfriede, Hartl, Barbara, Schüssler, Elke, Hofmann, Eva. 2020. Trust building in the sharing economy – Evidence from an European perspective. EMCB 2020, Ljubljana, Slowenien, 02.06.-03.06.2020. (Details)
2019 Hofmann, Eva, Hartl, Barbara, Hoelzl, Erik, Marth, Sarah, Sabitzer, Thomas. 2019. A comparison of the traditional and sharing economy hospitality industry. The difference in generalized and direct reciprocity. IAREP-SABE Conference, Dublin, Irland, 01.09.-04.09. (Details)
  Hartl, Barbara, Marth, Sarah, Hofmann, Eva, Sabitzer, Thomas. 2019. Are AirBnB and Uber perceived as part of the sharing economy? An analysis of a representative survey of German consumers. 6th International Workshop on the Sharing Economy, Utrecht, Niederlande, 27.06.-29.06. (Details)
  Marth, Sarah, Hartl, Barbara, Hofmann, Eva, Sabitzer, Thomas, Penz, Elfriede. 2019. Freed books - The usage of public bookcases. Conference of the International Association for Research in Economic Psychology (IAREP/SABE), Dublin, Irland, 01.09-04.09. (Details)
  Dobernig, Karin, Schanes, Karin, Hartl, Barbara. 2019. Motives for Food Sharing: A quantitative study in Germany, Austria, and Switzerland. 6th International Workshop on the Sharing Economy, Utrecht, Niederlande, 27.06.-29.06. (Details)
  Marth, Sarah, Hartl, Barbara, Hofmann, Eva, Sabitzer, Thomas, Penz, Elfriede. 2019. Sharing „Intrigue and Love“- Public bookcases in Vienna. 6th International Workshop on the Sharing Economy, Utrecht, Niederlande, 27.06 - 29.06. (Details)
  Sabitzer, Thomas, Hartl, Barbara, Marth, Sarah, Hofmann, Eva, Penz, Elfriede. 2019. Social regulation as a measure to prevent conflicts in community gardens. 6th International Workshop on the Sharing Economy, Utrecht, Niederlande, 27.06-29.06. (Details)
  Hartl, Barbara, Marth, Sarah, Hofmann, Eva, Sabitzer, Thomas. 2019. Social representations of the sharing economy - An analysis of representative surveys of German and British consumers. IAREP-SABE Conference, Dublin, Irland, 01.09.-04.09. (Details)
  Hofmann, Eva, Hartl, Barbara, Hoelzl, Erik, Marth, Sarah, Sabitzer, Thomas. 2019. The difference in generalized and direct reciprocity when comparing traditional and sharing economy hospitality industry. 6th International Workshop on the Sharing Economy, Utrecht, Niederlande, 27.06.-29.06. (Details)
  Sabitzer, Thomas, Hofmann, Eva, Hartl, Barbara, Marth, Sarah, Penz, Elfriede, Hölzl, Erik. 2019. The social dilemma of sharing and the role of regulation. 18th International Conference on Social Dilemmas, Sedona, Vereinigte Staaten/USA, 03.06.-07.06. (Details)
  Sabitzer, Thomas, Hartl, Barbara, Marth, Sarah, Hofmann, Eva, Penz, Elfriede. 2019. Uncooperative Sharing - Dealing with conflicts in community gardens. Conference of the International Association for Research in Economic Psychology (IAREP/SABE), Dublin, Irland, 01.09.-04.09. (Details)
2018 Marth, Sarah, Hartl, Barbara, Penz, Elfriede. 2018. Peer-to-peer platforms in the sharing economy - The role of trust mechanisms and regulation. 5th International Workshop on the Sharing Economy, Mannheim, Deutschland, 28.06-29.06. (Details)
  Hofmann, Eva, Hartl, Barbara, Sabitzer, Thomas, Marth, Sarah, Penz, Elfriede, Hoelzl, Erik. 2018. Regulating consumers’ contributions and usage of a shared good. An experimental approach. 5th International Workshop on the Sharing Economy, Mannheim, Deutschland, 28.06-29.06. (Details)
  Hartl, Barbara, Penz, Elfriede, Schüßler, Elke, Hofmann, Eva. 2018. Shared mobility business models - Trust building in the Sharing Economy. 5th International Workshop on the Sharing Economy, Mannheim, Deutschland, 28.06.-29.06. (Details)
  Hofmann, Eva, Hartl, Barbara, Penz, Elfriede, Marth, Sarah, Sabitzer, Thomas. 2018. Sharing economy: Power, trust and cooperation. 43rd Annual conference of the Macromarketing Society, Leipzig, Deutschland, 09.-12.06. (Details)
  Sabitzer, Thomas, Hartl, Barbara, Hofmann, Eva, Penz, Elfriede. 2018. Sustainability as a reason to enter the sharing economy, or just a nice bonus? 5th International Workshop on the Sharing Economy, Mannheim, Deutschland, 28.06.-29.06. (Details)
2017 Hartl, Barbara, Hofmann, Eva. 2017. Trust & power in the sharing economy: An experimental approach. EGOS Conference, Copenhagen, Dänemark, 06.07.-08.07. (Details)

Unpublished lecture

2019 Hartl, Barbara. 2019. Sharing economy, platform economy, access-based consumption – what is new, if anything? M&I Research Talk, Vienna, 17.12.19 (Details)
  Schanes, Karin, Dobernig, Karin, Hartl, Barbara. 2019. Sharing, not wasting: A study on motives and determinants of participation in food sharing initiatives. 4. Symposium "Konsum Neu Denken" Vienna, 17.10.19 (Details)
2018 Marth, Sarah. 2018. Teilen-Borgen-Tauschen. Kinderuni Wien, WU, 12.07.18 (Details)
  Hartl, Barbara, Hofmann, Eva. 2018. Regulation in the Sharing Economy: A Social Science Approach. WU Research Group Meeting “Legal Implications of the Platform Economy”, Vienna, 12.03.18 (Details)