The influence of quality on the usage and effectiveness of promotional merchandise
Type Research Project
Duration Aug. 1, 2016 - May 1, 2017
- Institute for Marketing and Consumer Research IN (Details)
Tags
Press 'enter' for creating the tagPublications
Journal article
2021 |
Kamleitner, Bernadette, Marckhgott, Eva. 2021. Silent Persuasion. Incidental Use of Promotional Merchandise Benefits Unfamiliar Brands. International Journal of Advertising.
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(Details) |