What a Feeling? Brands - Emotions - Loyalty
Type Research Project
Duration March 2, 2015 - Oct. 21, 2015
- Institute for Marketing and Consumer Research IN (Details)
Tags
Press 'enter' for creating the tag- Dickert, Stephan (Former researcher) Project Head
- Kamleitner, Bernadette (Details) Project Head
Partners
- Austrian Brand Association (MAV) - Austria http://mav.at/