What is the value of a fanpage? – An empirical investigation

Type Research Project

Funding Bodies
  • Chamber of Commerce Wien

Duration since Aug. 1, 2015

  • Institute for Retailing & Data Science IN (Details)

Tags

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  • Weitzl, Wolfgang (Former researcher) Project Head
  • Wiesel, Stefan (Former researcher) Project Head
  • Zniva, Robert (Details) Project Head

Partners

  • Austrian Chamber of Commerce - Austria

Publications

Media report

2015 Wiesel-Severin, Stefan, Zniva, Robert. 2015. Wirtschaftskammerpreis 2015: Wie wirken Fanseiten auf Facebook? (Details)

Classification