Ethnic Identity as important influence on consumer decision-making

Type Research Project

Funding Bodies
  • Jubilee Fund of the City of Vienna for the Vienna University of Economics and Business Administration

Duration since Jan. 1, 2013

  • Competence Center for Empirical Research Methods WE (Details)


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  • Penz, Elfriede (Details)
  • Stöttinger, Barbara (Details) Project Head