CSR and Retailing

Type Research Project

Duration March 1, 2011 - Oct. 31, 2011

  • Retailing and Marketing IN (Details)

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  • Lienbacher, Eva (Former researcher) Project Head

Publications

Paper presented at an academic conference or symposium

2013 Lienbacher, Eva, Holweg, Christina, Rychly, Nicole, Schnedlitz, Peter. 2013. CSR in Food Retailing: What's Really on Customers' Minds?. AMA 2013 Winter Marketing EducatorsÂ’ Conference, Las Vegas, Vereinigte Staaten/USA, 15.-17.2.2013. (Details)

Classification