Marketing strategies of cultural institutions in Europe


Type Research Project

Funding Bodies
  • Leipzig Tourist Service e.V.

Duration Jan. 1, 1997 - Jan. 31, 1998

  • Tourism and Leisure Studies AE (Former organization)

Tags

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  • Grabler, Klaus (Former researcher)
  • Wöber, Karl (Former researcher) Project Head

Partners

Publications

Journal article

2000 Wöber, Karl W., Grabler, Klaus, Jeng, J.-M.. 2000. Marketing Professionalism of Cultural Institutions in Europe. Journal of Euromarketing, 9, 4, 33-55 (Details)

Classification

Expertise

  • Europe
  • tourism
  • culture