Marketing strategies of cultural institutions in Europe
Type Research Project
Funding Bodies
- Leipzig Tourist Service e.V.
Duration Jan. 1, 1997 - Jan. 31, 1998
- Tourism and Leisure Studies AE (Former organization)
Tags
Press 'enter' for creating the tag- Grabler, Klaus (Former researcher)
- Wöber, Karl (Former researcher) Project Head
Partners
- Österreichische Gesellschaft für angewandte Fremdenverkehrswissenschaft - Austria
- Federation of European Cities Tourism - France http://www.visiteuropeancities.com/
Publications
Journal article
| 2000 | Wöber, Karl W., Grabler, Klaus, Jeng, J.-M.. 2000. Marketing Professionalism of Cultural Institutions in Europe. Journal of Euromarketing, 9, 4, 33-55 | (Details) |
Classification
- 5320 Marketing (Details)
Expertise
- Europe
- tourism
- culture