Social Supermarkets

Type Research Project

Duration Jan. 1, 2010 - Jan. 31, 2011

  • Institute for Retailing & Data Science IN (Details)

Tags

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  • Holweg, Christina (Details) Project Head
  • Lienbacher, Eva (Former researcher) Project Head

Publications

Journal article

2011 Holweg, Christina and Lienbacher, Eva. 2011. Social Marketing Innovation: New Thinking in Retailing. Journal of Nonprofit and Public Sector Marketing 23 (4), 307-326. (Details)

Paper presented at an academic conference or symposium

2010 Holweg, Christina, Lienbacher, Eva, Schnedlitz, Peter. 2010. Social Supermarkets: Typology within the Spectrum of Social Enterprises. ANZMAC 2010. Australian & New Zealand Marketing Academy, Christchurch, Neuseeland, 29.11.-1.12.2010. (Details)