Social Supermarkets
Type Research Project
Duration Jan. 1, 2010 - Jan. 31, 2011
- Institute for Retailing & Data Science IN (Details)
Tags
Press 'enter' for creating the tag- Holweg, Christina (Details) Project Head
- Lienbacher, Eva (Former researcher) Project Head
Publications
Journal article
2011 | Holweg, Christina and Lienbacher, Eva. 2011. Social Marketing Innovation: New Thinking in Retailing. Journal of Nonprofit and Public Sector Marketing 23 (4), 307-326. | (Details) |
Paper presented at an academic conference or symposium
2010 | Holweg, Christina, Lienbacher, Eva, Schnedlitz, Peter. 2010. Social Supermarkets: Typology within the Spectrum of Social Enterprises. ANZMAC 2010. Australian & New Zealand Marketing Academy, Christchurch, Neuseeland, 29.11.-1.12.2010. | (Details) |