Disaggregating Corporate Philanthropy: The Impact of Individual Dimensions on Corporate Reputation

Type Dissertation Project

Duration July 16, 2010 - Sept. 1, 2011

  • International Marketing Management IN (Details)

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  • Szöcs, Ilona (Former researcher) Project Head

Publications

Dissertation

2013 Szöcs, Ilona. 2013. The Relationship between Corporate Philanthropy and Corporate Reputation: Examining the Consumer-Company-Cause Triad. Dissertation, Institute for International Marketing Management. (Details)

Expertise

  • Corporate Social Responsibility