Disaggregating Corporate Philanthropy: The Impact of Individual Dimensions on Corporate Reputation
Type Dissertation Project
Duration July 16, 2010 - Sept. 1, 2011
- Institute for International Marketing Management IN (Details)
Tags
Press 'enter' for creating the tag- Szöcs, Ilona (Former researcher) Project Head
Publications
Dissertation
2013 | Szöcs, Ilona. 2013. The Relationship between Corporate Philanthropy and Corporate Reputation: Examining the Consumer-Company-Cause Triad. Dissertation, Institute for International Marketing Management. | (Details) |
Expertise
- Corporate Social Responsibility