Regional Identity as superior influence on the purchasing decisions for Viennese products


Type Research Project

Funding Bodies
  • Jubilee Fund of the City of Vienna for the Vienna University of Economics and Business Administration

Duration Jan. 1, 2010 - March 31, 2011

  • International Marketing Management IN (Details)

Tags

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  • Penz, Elfriede (Details)
  • Stöttinger, Barbara (Details) Project Head

Partners

  • University of Vienna, Institute of Psychology - Austria

Publications

Expertise

  • regional identity