Culture-sensitive transfer of constructs
Type Research Project
Duration Jan. 1, 1998 - Sept. 30, 1998
- Advertisitng and Market Research AE (Former organization)
Tags
Press 'enter' for creating the tag- Sinkovics, Rudolf (Former researcher) Project Head
Publications
Classification
- 5320 Marketing (Details)
Expertise
- ethnocentrism
- cultural factors