Why are counterfeits so attractive to consumers?


Type Research Project

Duration Jan. 1, 1998 - Jan. 1, 2005

  • Advertisitng and Market Research AE (Former organization)

Tags

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  • Schlegelmilch, Bodo B. (Details) Project Head
  • Stöttinger, Barbara (Details)
 

Abstract (German)

Motive, Einstellungen und tatsächliches Kaufverhalten von Konsumenten bei gefälschten Markenprodukten zu untersuchen.


Partners

  • University of Manchester, Manchester Institute of Management - United Kingdom

Publications

Classification

Expertise

  • purchase pattern
  • brand-name item
  • consumer