Value from a customer perspective


Type Dissertation Project

Duration since Oct. 1, 2009

  • Marketing Management IN (Details)

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  • Zauner, Alexander (Details) Project Head

Partners

Publications

Journal article

2014 Floh, Arne, Zauner, Alexander, Koller, Monika, Rusch, Thomas. 2014. Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link. Journal of Business Research 67 (5): 974-982. open access (Details)

Contribution to conference proceedings

2010 Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective. In Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School, Hrsg. Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter, xx-xx. Copenhagen, Denmark: (Details)
  Zauner, Alexander, Palmetshofer, Gerlinde. Erscheinend. Value für Stakeholder im Nonprofit Kontext: Eine Means-End-Chain Analyse. In Stakeholder-Management in Nonprofit-Organisationen. Theoretische Grundlagen, empirische Ergebnisse und praktische Ausgestaltungen, Hrsg. Theuvsen, Ludwig, Schauer, Reinbert, Gmür, Markus, xx-xx. Linz: Trauner. (Details)

Paper presented at an academic conference or symposium

2010 Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective. 39th EMAC Conference, Copenhagen, Dänemark, 01.06.-04.06.. (Details)