Consumers' perception of corporate social responsibility

Type Research Project

Duration March 1, 2009 - Dec. 1, 2009

  • Institute for International Marketing Management IN (Details)

Tags

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  • Öberseder, Magdalena (Former researcher)

Publications

Contribution to conference proceedings

2010 Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. Consumers' Perception of Corporate Social Responsibility. In EMAC Proceedings, Hrsg. European Marketing Academy, xx-xx. Kopenhagen: (Details)

Paper presented at an academic conference or symposium

2010 Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. "What is CSR?" - Consumers' Understanding of Corporate Social Responsibility. 4th International Conference on Corporate Social Responsibility, Berlin, Deutschland, 22.09.-24.09.. (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. Consumers' Perception Of Corporate Social Responsibility. EMAC, Kopenhagen, Dänemark, 1.6.-4.6.. (Details)

Expertise

  • corporate social responsibility
  • consumer behaviour