Consumers' perception of corporate social responsibility
Type Research Project
Duration March 1, 2009 - Dec. 1, 2009
- Institute for International Marketing Management IN (Details)
Tags
Press 'enter' for creating the tag- Öberseder, Magdalena (Former researcher)
Publications
Contribution to conference proceedings
2010 | Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. Consumers' Perception of Corporate Social Responsibility. In EMAC Proceedings, Hrsg. European Marketing Academy, xx-xx. Kopenhagen: | (Details) |
Paper presented at an academic conference or symposium
2010 | Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. "What is CSR?" - Consumers' Understanding of Corporate Social Responsibility. 4th International Conference on Corporate Social Responsibility, Berlin, Deutschland, 22.09.-24.09.. | (Details) | |
Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. Consumers' Perception Of Corporate Social Responsibility. EMAC, Kopenhagen, Dänemark, 1.6.-4.6.. | (Details) |
Expertise
- corporate social responsibility
- consumer behaviour