Interlinking E-Tourism and Marketing Science


Type Research Project

Funding Bodies
  • Austrian National Bank

Duration Nov. 1, 2008 - April 30, 2010

  • Service Marketing and Tourism IN (Details)

Tags

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  • Leitenbauer, Markus (Former researcher)
  • Mazanec, Josef (Details) Project Head
  • Pezenka, Ilona (Former researcher) Project Head
  • Ring, Amata (Former researcher)
  • Schneider, Anke (Details)
  • Stangl, Brigitte (Former researcher)
  • Teichmann, Karin (Former researcher)
 

Abstract (English)

Within the wide range of the ‘experience economy’ the project’s focus is on innovative means for evaluating tourist cities in terms of non-factual, emotional (affective), connotative attributes (often summarized as destination ‘image’). The project consists of a portfolio of mini-projects which fulfill the following functions:
P 1 reconstructs the supply-driven city images as they emerge from how the cities position themselves on the Internet.
P 2 turns to the blogs reporting on the expectations and experiences of city travellers. It serves a pilot and feasibility purpose as it delivers the basics for developing a new blog platform under the control of the WU SCM and Tourism Research group.
P 3 explores the success potential of combining IT-centered research on Human Computer Interfaces with behavioral science applications in a specific sector such as city travellers’ emotional response to visual material related to tourism/leisure activities.
P 4 aims at calibrating a tailor-made measurement tool by building on previous results elaborated in country image studies at WU.

Publications

Journal article

2011 Pezenka, Ilona, Schneider, Anke. 2011. Unterschiedliche Sichtweisen, unterschiedliche Images? Ein Vergleich von nachfrage- und angebotsseitigem Städteimage. transfer - Werbeforschung & Praxis 20-32. (Details)

Contribution to conference proceedings

2010 Pezenka, Ilona, Schneider, Anke. 2010. Comparing Pictorial and Verbal Scales for City Image Measurement. In Official Conference Proceedings, 20th Annual Conference, Council for Australian University Tourism and Hospitality Education (CAUTHE), Hrsg. CAUTHE 2010, Hobart, Australia: (Details)
  Weismayer, Christian, Pezenka, Ilona. 2010. Using Multidimensional Item Response Theory to Measure Efficiency of Pictures for Emotional City Image Evaluation.. In Official Conference Proceedings, 20th Annual Conference, Council for Australian University Tourism and Hospitality Education (CAUTHE), Hrsg. CAUTHE 2010, Hobart, Australia: -. (Details)
2009 Pezenka, Ilona, Leitenbauer, Markus, Walter, Karin. 2009. Measuring the affective pre-visit image of European cities using a nonverbal scale. In Conference Proceedings of the 2009 International Conference on the Development Trends of Tourism and Hospitality Industry & Education, Hrsg. College of Hospitality & Tourism Management, Jinwen University of Science & Technology, CD-CD. Taipei, Taiwan: -. (Details)

Paper presented at an academic conference or symposium

2010 Pezenka, Ilona, Schneider, Anke. 2010. Comparing Pictorial and Verbal Scales for City Image Measurement. CAUTHE 2010, Hobart, Australien, 08.02-11.02. (Details)
  Schneider, Anke, Ring, Amata. 2010. Emotions and Low-Level Features in Picture Composition. Advances in tourism research, Oviedo, Spanien, 9.11.-10.11.. (Details)
  Weismayer, Christian, Pezenka, Ilona. 2010. Using Multidimensional Item Response Theory to Measure Efficiency of Pictures for Emotional City Image Evaluation. CAUTHE 2010, Hobart, Australien, 08.02-11.02. (Details)
  Schneider, Anke, Leitenbauer, Markus. 2010. Effects of Picture Modification on Emotional Impact. Conference on Design and Emotion, Chicago, Vereinigte Staaten/USA, 04.10.2010-07.10.2010. (Details)
2009 Pezenka, Ilona, Leitenbauer, Markus, Walter, Karin. 2009. Measuring the affective pre-visit image of European cities using a nonverbal scale. International Conference on the Development Trends of Tourism and Hospitality Industry & Education, Taipei, Taiwan, 25.09-26.09. (Details)