Kleinprojekte von WU-Assistent/inn/en 2008

Type Dissertation Project

Duration May 1, 2008 - Dec. 1, 2012

  • Institute for Entrepreneurship and Innovation IN (Details)


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  • Kaiser, Ulrike (Details) Project Head


Paper presented at an academic conference or symposium

2008 Kaiser, Ulrike, Schreier, Martin. 2008. Give me power and I’ll give you love: Exploring consumer company attachment in mass customization. American Marketing Association (AMA) Summer Marketing Educators' Conference, San Diego, Vereinigte Staaten/USA, 08.08.-11.08. (Details)