Eye tracking methodology and its validity - demonstrated through the measurement of the influence of media and product involvement on advertising effectiveness
Type Dissertation Project
Duration since Jan. 7, 2008
- Institute for Marketing and Consumer Research IN (Details)
Tags
Press 'enter' for creating the tag- Hofer, Natalie (Former researcher) Project Head
Publications
Book (monograph)
2010 | Hofer, Natalie, Radler, Viktoria, Bermoser, Katharina. 2010. Wahrnehmung und Wirkung von TV-Spots - Eine Blickregistrierungsstudie. Wien: Facultas. | (Details) |