Determinants and Performance Consequences of Embeddedness Overlap in MNCs

Type Research Project

Duration since Jan. 1, 2007

  • Institute for International Marketing Management IN (Details)


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  • Nell, Phillip C. (Details) Project Head


Paper presented at an academic conference or symposium

2008 Nell, Phillip C., Schlegelmilch, Bodo B. 2008. Antecedents and Performance Consequences of MNC Embeddedness Overlap – A Conceptual Model. Academy of International Business, Milano, Italien, 30.6.-3.7.2008. (Details)