Banking Across Borders: Value Drivers in the Internationalization Process of Retail Banks in CEE

Type Research Project

Funding Bodies

Duration July 1, 2007 - July 1, 2008

  • Institute for International Marketing Management IN (Details)


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  • Ambos, Tina Claudia (Former researcher) Project Head

Abstract (English)

The objective of the proposed project is to study the motivations, structure, and effectiveness of cross-border retail banking activities in CEE. In addition to an analysis of the recent dynamics in the internationalization of banks, we also seek to gain an improved understanding of the performance drivers during internationalization processes of retail banking activities. The project challenges conventional assumptions about limits of internationalization (neither coordination costs nor host market characteristics seem to be major barriers for international expansion), the importance of cultural and institutional distance, the nature of economies of scale and scope, the existence of first mover advantages, and the logic behind the global value chain configuration of retail banks.


  • SDA Bocconi - Italy