Scientific Measurement in Marketing Research - An Alternative Framework


Type Habilitation Project

Duration Jan. 1, 2002 - Oct. 1, 2007

  • Marketing Management IN (Details)

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Publications

Habilitation

2007 Salzberger, Thomas. 2007. Scientific Measurement of Latent Variables in Marketing Research - an Alternative Framework. Habilitationsschrift, WU Wien. (Details)